Understanding the importance of subtle non-verbal communication between cultures becomes crucial in international business. Recognizing and understanding how culture affects international business in the areas in communication, etiquette, and organizational hierarchy can help to avoid misunderstandings with clients from abroad and excel in a globalized business environment. While navigating cross-cultural communication can be a challenge, approaching cultural differences with sensitivity, openness, and curiosity can help everyone at ease.

 

The seminar facilitator, Mr. Arun Sehgal, Chairman, Chempro Group of Companies, who is specialized in the area of International Marketing over the past twenty eight years shared his experience, how as a first generation entrepreneur, builded his own international business spread now across more than 48 countries. He discussed in detail with interesting case studies the topics such as: Understanding the Assured International Sale dynamics, Overcoming the language barriers, Role of Logic and Emotions in cross- cultural business environment, Importance of Non Verbal Communication, Rapport Building across cultures, Role of Cross-cultural variables in connect creation, Uncovering the customers’ needs, Critical role of Monetisation of benefits and Art of Closing an International Sale.

 

All the delegates, over 30, who attended had a close interaction with the faculty and appreciated the content of the topic and welcomed the initiation of Wtc and suggested to address more interesting topics like this in future.