WTC Mumbai organized the first series of ‘ Global Market Access Programme’, a unique programme which aims at enabling exporters to expand and consolidate their presence in specific global markets, on EU market on 26 September 2019. Mr. Arun Sehgal, Chairman and MD of Chempro Group of Companies, was the main speaker for the event. Mr. Sehgal is a successful businessman involved in trading organic chemicals and his company exports to different parts of the world including UK, Europe and other countries. By virtue of his experience he was able to share knowledge about the nuances of export marketing especially when it comes to dealing with the Europeans. Through a comprehensive presentation he elaborated how, in the current global market, the focus has shifted from making good quality and affordable products available to the consumer, to protection of local industries and securing jobs for a country’s own citizens.